Anything but a run of the mill bed company

A challenge that comes with marketing luxury products is being able to justify the higher price to customers. By highlighting their unique place in the market through updated brand messaging, it helped customers see the bigger picture and understand the value of a tailored, hand-made Bedmill product.

We developed an elegant solution for the logo that could be converted into a repeat pattern for use on packaging, brochure covers and other marketing material. The pattern is an asset that can be applied in subtle ways to promote brand cohesion and visually elevate Bedmill in the premium bed market.